Having formed their friendship over music and clothes in the Harajuku streets of the 90s, Hiroshi Fujiwara and Jun Takahashi have gone on to become some of the most prolific characters in our culture today. Hiroshi, known for having been one of Japan's first hip hop DJs as well as running his renowned label Fragment and Takahashi, known for running one of the largest avant-garde brands in the world, Undercover.
Both of their personalities are rooted in counter culture, and in return both collect Vivienne Westwood and Malcolm McLaren’s Seditionaries clothes from their Kings Road store, known as both Let It Rock and Sex. Between them they have one of the largest collections of these designs in the world.
Both of their personalities are rooted in counter culture, and in return both collect Vivienne Westwood and Malcolm McLaren’s Seditionaries clothes from their Kings Road store, known as both Let It Rock and Sex. Between them they have one of the largest collections of these designs in the world.
To commemorate their punk rock lifestyles, the two published a book in the early 2000s showcasing some of the most bizarre and coveted Seditionaries pieces created.