Editorials

What Demna’s Gucci Means for Tomorrow

What Demna’s Gucci Means for Tomorrow

When Demna slapped "This Is Not a Gucci Bag" across monogrammed bags, it read as satirical parody. By injecting bootleg Canal Street cynicism and meme logic into Kering’s crown jewel,...

What Demna’s Gucci Means for Tomorrow

When Demna slapped "This Is Not a Gucci Bag" across monogrammed bags, it read as satirical parody. By injecting bootleg Canal Street cynicism and meme logic into Kering’s crown jewel,...

The Anti-Fashion Elitism of Enfants Riches Déprimés

The Anti-Fashion Elitism of Enfants Riches Dépr...

Henri Alexander Levy accomplished an improbable feat: he seized the visual language of punk and converted it into an aggressively exclusionary status symbol. Levy observed a stark, bizarre tension: privileged,...

The Anti-Fashion Elitism of Enfants Riches Dépr...

Henri Alexander Levy accomplished an improbable feat: he seized the visual language of punk and converted it into an aggressively exclusionary status symbol. Levy observed a stark, bizarre tension: privileged,...

The Nostalgia Loop: Why a New Generation is Obsessed with Hedi Slimane

The Nostalgia Loop: Why a New Generation is Obs...

A new generation of collectors is gravitating toward the cigarette-slim, androgynous vulnerability that defined the early 2000s. Driven by the resurgence of indie-sleaze and post-punk romanticism, youth culture is looking...

The Nostalgia Loop: Why a New Generation is Obs...

A new generation of collectors is gravitating toward the cigarette-slim, androgynous vulnerability that defined the early 2000s. Driven by the resurgence of indie-sleaze and post-punk romanticism, youth culture is looking...

Rick Owens 101

Rick Owens 101

Groupie presents a crash course to the history of Rick Owens and the Rick Owens silhouette.

Rick Owens 101

Groupie presents a crash course to the history of Rick Owens and the Rick Owens silhouette.

How We Authenticate Every Piece We Sell

How We Authenticate Every Piece We Sell

When a Chrome Hearts bracelet costs $595 and a Raf Simons parka runs $8,500, the difference between authentic and counterfeit is huge. We built Groupie on the principle that buying...

How We Authenticate Every Piece We Sell

When a Chrome Hearts bracelet costs $595 and a Raf Simons parka runs $8,500, the difference between authentic and counterfeit is huge. We built Groupie on the principle that buying...

Crafting Fantasies: The Impact of Joe Foti on Chrome Hearts’ Identity

Crafting Fantasies: The Impact of Joe Foti on C...

Explore Joe Foti's transformative role in Chrome Hearts, blending high fashion with avant-garde art through unique collaborations

Crafting Fantasies: The Impact of Joe Foti on C...

Explore Joe Foti's transformative role in Chrome Hearts, blending high fashion with avant-garde art through unique collaborations