The 80s and 90s marked a turning point in the world of fashion. Many labels were transitioning from the ultra glamour of Gianni Versace to more subtle and minimalistic collections at the turn of the century. But separating from the norm wasn't always easy, to sell collections you needed to stand out. Prada did just that, not only through their contemporary designs but how they advertised them.
With imaginative photographers Steven Miesel and Peter Lindbergh at the helm, Prada could construct dream-like campaigns that created ethereal domains within viewers' minds. Decades later and these campaigns remain a point of reference amongst young creatives.
