Before running his eponymous label, Rick Owens was known for bootlegging patterns of luxury garments for his own use. When he started Rick Owens he brought this tradition along with him. Still, instead of outright bootlegging patterns, Owens would reinterpret the designs of sneakers in the industry claiming that “[he] started making them because they frustrated him.”
He aimed to elevate these objects and make the perfect sneaker because he thought “sneakers were the most boring things on the planet” and he needed a pair to go to the gym so he decided to make his own exaggerated version of them.
Fast forward to today and sneakers are the highest grossing item on the Owenscorp catalog nearly selling out every season. Owens has also partnered with the two largest sneaker manufacturers in the world, Adidas and Nike. Ironically, the latter had threatened to sue him in 2006 if he did not stop manufacturing the infamous Dunks. If anything, time has revealed that no one is capable of making a pair of shoes as beautiful as Rick Owens.